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The Profitability of the SMB Market
The Small-to-Medium-sized Business Market (SMB) is a tricky one to market to — but incredibly profitable if you get it right. It’s tricky because you have to figure out the best way to reach them,...
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Taking Care with Data — an Ultimate Responsibility
The news just hit that News Corp.‘s CEO, Les Hinton has resigned today as the News of the World hacking story unfolded. Hinton, who heads up the News International division of News Corp. said in a...
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Re-inventing Corporate Business Strategy — Pitney Bowes and Xerox
I was interested to read about two large companies that are launching new services that create efficiency for both consumers and businesses — and are completely new ventures from their traditional...
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Great B-to-B Marketers Recognized
In the most recent BtoB Magazine, there is an entire section dedicated to the year’s best B2B marketers. In reading through the profiles and accomplishments of some pretty impressive executives, one...
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Mobile and Online Leading Holiday Sales
Black Friday and Cyber Monday have been phenomenal from an economic standpoint. I subscribed to some shopping alerts from IBM Marketing Solutions and as I got each report from last Wednesday forward,...
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Email and Social Marketing Growth Projected
Although many economists remain cautious, most of what I’ve been reading consistently predicts increased spending in 2012. And most of the spending — marketing-wise anyway — seems to be focused on...
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A Tale of Two Types of Retailers . . . and Who’s More Profitable
Our world has certainly changed in the past 10 years . . . I remember when Amazon first came into the marketplace and there was all of this hub-bub about how you couldn’t trust online shopping sites...
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AMEX Continues to Support SMB Marketing Efforts
If you’re a follower of this blog, you know that I really love the fact that American Express(AMEX) has so creatively embraced the SMB market-place with a myriad of direct and social media marketing...
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The Importance of Continuing to Innovate
Research-in-Motion (RIM) announced it’s 4th quarter results today. As expected, results were again down — 19% over the previous quarter, and 25% over the same quarter last year. RIM has been in the...
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DMA’s Response to the Congressional Probe on Marketing Data
I’m not sure if you’ve heard, but several of our congressional representatives are investigating the top large marketing data companies on how they collect and store data, and the potential impact that...
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